Embargoes & Exclusives: The Ins and Outs of High Stakes PR

A news or press embargo is a request that the information or news provided not be published until a certain date and time, or before certain conditions are met.

Typically, an embargo is set up by emailing a news release to reporters with “embargoed until date/time” written on the release near the top and in bold (often right under or above the headline). It is also usually noted in the email subject line of the news release. And it is sometimes offered verbally over the phone.