6 Common Mistakes in PR (And How to Fix Them)

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Public relations (PR) can be one of the most affordable ways to build an organization, business or brand’s reputation. It can also be botched magnificently. Here are a few common mistakes I see happen in PR that go way beyond a type-o in a press release:

A pitch goes forth without a news hook or with a very weak one. When clients have no news, it’s not the time to go out with a bad…