PinnedPreparing for a Media Interview, Ten Tips to Get ReadyIt’s important to be well-prepared for a media interview so you can convey your key message and represent yourself and your organization or…Dec 31, 20221Dec 31, 20221
Setting Media Relations Goals for the Year That StickIf you are a list maker with ambitions like me, then you probably write down a giant list of goals for the year. Then you look at it all…Jan 4, 2024Jan 4, 2024
Getting Publicity Through HARO: The Definitive GuideOne of the best (and free) tools for connecting with journalists who are seeking sources is HARO (Help a Reporter Out). Originally begun as…Jul 13, 20231Jul 13, 20231
When Grief is Not Private: Coping with Media After a DeathWhen families are thrust into the public eye by a sudden death, it can be jarring and difficult to navigate.May 10, 2023May 10, 2023
Tune Up Your Media ListYour news media list is an important asset. These are the contacts you are disseminating information to about your business, and it’s vital…May 9, 2023May 9, 2023
6 Common Mistakes in PR (And How to Fix Them)Public relations (PR) can be one of the most affordable ways to build an organization, business or brand’s reputation. It can also be…May 8, 2023May 8, 2023
Nonprofits: Connect with People by Using VideoWith the rise of the smartphones and do-it-yourself quality video, how do you maximize your video reach for your nonprofit?Apr 19, 20231Apr 19, 20231
The Power of Storytelling: 7 Tips to HelpYou may have grown up captivated by bedtime stories as a child, but stories still hold power over us throughout our lives. Storytelling can…Apr 18, 2023Apr 18, 2023
Overhaul Your Digital Press Room & Connect with JournalistsIf you want to improve your news coverage, your company’s online press room should be an information and resource hub for journalists that…Apr 18, 2023Apr 18, 2023
Starting an Independent PR Practice: 5 Keys to SuccessIn November 2016, I delivered a talk for the Public Relations Society of America — National Capital Chapter. on starting my first…Apr 18, 2023Apr 18, 2023